איתמר אסף

Itamar Assaf, Growth Architect in Israel

Building GTM & Marketing Engines

I never stayed in one box. I moved between founding a small business, high-tech, government, and community, and in every world I learned how decisions get made, how markets open, and how a deal gets closed differently.
You know me from Lost in Y, the community I built from 3,500 real meetings. Being multidisciplinary isn't a compromise, it's the advantage.

In an era where knowledge and tools are available to everyone, the difference comes from the ability to think differently, identify the right solution, and drive it to execution.
I build growth engines and action strategies for companies, organizations, and ventures, from diagnosis to results on the ground.

What sets me apart

From my experience, to your challenge

This range isn't theoretical.
I've worked in varied roles and industries, from agriculture to high-tech companies in retail, health, and deep tech, to government companies and ministries, each time from a different angle: as an entrepreneur, an employee, a freelancer, an investor, and a board member.

Every world left me with a different understanding of how decisions get made, how trust is built, and how a deal gets closed.
The ability that truly makes a difference is knowing how to create a win-win in the room, and to see trends before they become obvious.

01

Leads business growth

Marketing, business development, and market entry

I build and grow business-growth activities, from defining the message to creating opportunities, marketing, and deals.

02

Builds a network of trust

3,500+ executives, entrepreneurs, and professionals

My network and community were built over years of deep conversations, personal relationships, and joint work.
I rely on them, on trust, on talent, and on the ability to make precise connections.

03

Connects across worlds

Business, government, community, and technology

I know the language, pace, community, and technology.
This experience lets me open doors and advance collaborations that create complex value.

Growth solutions for companies and organizations

Business development and marketing, executive search and partnerships in Israel

02 / Talent sourcing

The right people for your next growth phase

I source talent and domain leaders from a personal network of executives, entrepreneurs, and professionals.
The goal is to find the person who brings ability, experience, and connections that match the organization's current stage.

700+ people guided to their next role

03 / Strategic partnerships

Business connections across sectors and markets

I connect companies, entrepreneurs, corporations, public bodies, and investors, to advance partnerships, open markets, and create business opportunities.

1,000+ business connections

Also working with foreign companies entering Israel

My Squad

Growth architecture isn't built alone.
It's built with the right people.

Over the years I've built a professional network out of projects, challenges, and personal relationships with executives, entrepreneurs, and edge experts across fields and sectors.
It's a network formed through shared work, deep conversations, tackling problems together, and trust built over time.
When extra depth is needed, I know who to call and how to bring the exact right people around the challenge.
Not to pile on stakeholders, but to bring relevant experience, another perspective, and the ability to actually solve problems.

Finance & InvestmentAI & CybersecurityTechnology & SoftwareMarketing & Business DevelopmentHealth & MedTechGovernment, Regulation & PolicyLogistics & OperationsInnovation & Entrepreneurship
Lost in Y Community

It all started as a search for "Both/And" people.
Today it's a community that builds portfolio careers and opportunities.

In 2016, in Boston, I set out to meet people who didn't fit one professional definition, and today it's a network of more than 3,500 executives, entrepreneurs, and professionals building portfolio careers. It's a professional space built on trust, personal relationships, and mutual give, and you can read more and join through the Lost in Y founders & leaders community.

Itamar Assaf speaking at the MassChallenge entrepreneurship program, Boston, 2016Boston, 2016
2016Boston, the beginning
3,500+Community members
3,000+Deep conversations
Get in touch

The right connection is worth more than another year of trial and error.

Whether you're a company that needs its first deal, an organization looking for a board member, or an executive at a crossroads, let's talk.